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The weight of diamonds are measured in carats (ct), using very sensitive scales that determine the weight to the thousandth of a carat. The cost of a diamond tends to increase with its carat weight, because larger/heavier diamonds are more rare.

All other things being equal, diamonds of equal weight would cost the same. However, each diamond is unique so the other C's also factor into the cost. 


The color grade of a diamond is actually about the lack of color: the closer to “colorless” a diamond is, the more rare and valuable it is. The color scale goes from D to Z, with D being the most pure white/colorless diamond, and each letter grade getting the slightest bit more yellow as you advance along the alphabet to Z.

Diamonds graded D, E, and F are all considered “colorless” and look nearly identical to the untrained eye. “Near-colorless” diamonds in the G-J range still make great center stones for your platinum engagement ring. K is where the yellow tinge becomes more apparent to the naked eye, but can still be used in a yellow/rose gold setting to offset the warmer tones of the diamond.


The Clarity of a diamond notes the existence of natural imperfections, or "inclusions", within the stone

Flaws are not necessarily bad because most are not visible to the naked eye. The quality is graded on a scale of “Flawless” to “Included,” taking into account the number, position, and size of inclusions; some can be seen with the naked eye, whereas some can only be seen under a microscope.


You might think that “cut” refers to the diamond’s shape or style, such as rose cut vs. brilliant cut, or emerald cut vs. radiant cut, etc. However, when it comes to the 4Cs, Cut refers specifically to the quality of the gem cutting of a round brilliant diamond: the proportion and symmetry of the gem and how well the angles of the facets reflect light within the stone to maximize the diamond’s brilliance. 


Do you like yellow gold or rose gold? Or do you prefer a white metal, like platinum or white gold? Prices on these various metals can vary depending on the market at the time of purchase. We have several samples of rings in our shop to try on before you buy.

Keep in mind, you may see samples of a ring you love shown in yellow gold, but it’s likely the ring can be special ordered for you in rose gold or platinum.


The way your diamond is set determines much of the look of your ring. For example “prong-settings” consist of small metal prongs holding the diamond in place and allow for more exposure of the stone itself. 

“Bezel-settings” consist of a hand crafted piece of metal wrapped all the way around the edge of the diamond to hold it in place.
Start shopping for your setting here.


Next, you can select your stone by visiting us in store, or browsing our diamond inventory online here. You can view thousands of AI matched diamonds with your chosen parameters with detailed videos and GIA certifications.

If you have a diamond you'd like to use from a family member or that you've already purchased, this is a great option as well! Contact us to get started.


Reach out to us and we're happy to share our expertise and helpful tips and tricks to find you the perfect engagement ring.